This weekend I was lucky enough to attend Create + Cultivate in Atlanta and I came home beyond inspired! If you’re unfamiliar with Create + Cultivate, it’s an amazing conference that brings together over 600 women who work and thrive in the digital space, and since Papyrus was a sponsor, I got to go see what it was all about.
There were two stages where panels were hosted throughout the day. Each session provided inspiration from the best in the business and highlighted a different aspect of working in digital, like “Dedicated to Digital: How to develop dynamic & like-worthy content for your brand” and “View From the Top: The do’s, dont’s and need to know information from the women who’ve done it“. Speakers included Jen Gotch from Ban.do, Sara Happ (the BEST lip scrub!), Rachel Martino, Sarah Michelle Gellar + Galit Laibow from Foodstirs, and Nicolette Mason, among SO many other amazing women. If you want to see the full list of speakers and panels, check them out here!
I work in social media and have always been a fan of blogging, so I was really excited to learn from such seasoned and knowledgeable entrepreneurs.
From a professional point of view, my favorite speaker was Katie Marston, who is the VP of Marketing at Kendra Scott. It was interesting to hear her take on doing social media for a brand and how important it is to growing your business. A lot of people think it’s just taking a picture and sharing it, but it actually requires quite a bit of strategy and is extremely time consuming! I’ll definitely take some of my learnings back to the office and apply them to the Papyrus channels, which you should totally follow if you don’t already 🙂
From a personal perspective, my favorite speaker was Nicole Richie. Yes, she’s amazing in general and I still laugh out loud thinking about her on The Simple Life, but she was so real in her conversation with Sophia Rossi. She spoke a lot about being true to yourself and following your own path and never denying your passions. She also talked about how being competitive can hold you back, and how instead of being negative about someone else’s successes, you can take that energy and turn it inwards to improve yourself and learn. I connected with her message on so many levels – it was such a great way to end the night!
When we weren’t working or at a panel we were free to drop by other sponsor booths, go to the beauty lounge for massages, makeovers and manicures, or network with other girls who all share the same interests and similar goals. It was such a fun and supportive environment to be in, but more than anything, it was full of inspiration and positivity… and Instagrammable moments, of course.
I’m feeling a new sense of empowerment after this weekend and I highly encourage anyone looking for this type of experience to attend the next conference. They announce the next location in November, so if you want to go and need a travel buddy, let me know – I’ll definitely be there!
++shout out to Kailey Carter for these amazing photos!